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Brand marketing creative

Campaigns thatearn attention.

ATL strategy, creative visualisation and direction for brand campaigns, from the first insight to the final film, the key visual and every digital asset in between.

See the campaigns
Apollo Tyres brand anthem filmApollo Tyres NCR Days branded seriesNCR Days
What we do

Brand thinking,
built to be seen.

The same left-brain, right-brain discipline we bring to live events, applied to the campaign itself: an idea worth paying media for, made well enough to earn the reach.

ATL brand strategy

Insight, positioning and the campaign platform: one idea strong enough to carry TV, print, outdoor and digital.

Creative visualisation

Master key visuals and adapt systems that hold together from a full newspaper page to a phone screen.

Film & content direction

Scripts, storyboards, shoot planning and direction on set, through the edit to the final cut.

Digital campaign concepts

Social-first ideas, branded series and the asset kits that keep a campaign alive for months, not days.

Selected campaigns

Recent
work.

Films, key visuals and digital assets, from script to final cut. Tap any visual to see it full size.

01 Carrier Midea India · 2025–26

Air Conditioner Nahin,
AI Conditioner.

A summer platform for Midea's AI-powered air conditioners, fronted by Rashmika Mandanna. One line carried the whole campaign: three TV films, master and film key visuals, a digital adapt system and press.

Ambassador
Rashmika Mandanna
Films
Special Guest, Geo Fencing, Mayhem
Channels
TV, Digital, Print, Retail
My role
Strategy, creative articulation, storyboards, creative production
Watch the three films

All credits and copyrights belong to the brand and its marketing agency.

02 Valvoline × Punjab Kings · IPL

Switch to
Performance.

Two distinctive campaigns for Valvoline's official lubricant partnership with Punjab Kings. From strategy and scripts through storyboards and the production shoot with the players to the final films, plus a poster system for print, retail and social.

Partnership
Official Lubricant Partner, Punjab Kings
Assets
Two films, print posters, social key visuals
Title
Assistant Creative Director
My role
Strategy, creative articulation, storyboards, creative production
See the films on request

All credits and copyrights belong to the brand and its marketing agency.

03 Apollo Tyres · Brand film

The Brand
Anthem.

A brand anthem that brings together Sachin Tendulkar and the music of A.R. Rahman, made to sit at the heart of Apollo Tyres' storytelling across TV, digital and cinema.

Featuring
Sachin Tendulkar
Music
A.R. Rahman
Media
TV, Digital, Cinema
My role
Strategy, creative articulation, storyboards, creative production
Watch on YouTube

All credits and copyrights belong to the brand and its marketing agency.

04 Sunstone × The Timeliners · YouTube · 2022

NCR
Days.

A six-episode branded web series with The Timeliners and TVF, made for Sunstone. College life in Delhi NCR, told with the brand woven into the story instead of stuck on top of it.

Partner
The Timeliners & TVF
Reach
15M+ organic views
Outcome
73% video-to-site-visit uplift
My role
Strategy, creative articulation, storyboards, creative production
Watch the series

All credits and copyrights belong to the brand and its marketing agency.

How a campaign gets made

Insight
to final cut.

  1. 01Insight & platform

    What the brand must say, and the one line that says it.

  2. 02Script & storyboard

    The film written, boarded and shot-listed before a camera rolls.

  3. 03Visualise

    Key visuals, look and feel, casting and styling locked as a system.

  4. 04Shoot & direct

    On set with the director and the talent, protecting the idea frame by frame.

  5. 05Finish & adapt

    The final cut, then every format the media plan needs.

Have a launch, a season or a brand story to tell? Let's find the idea that carries it.

Let's connect
Let's collaborate

Let's engineersomething extraordinary.

Bring the brief, the idea or just the date. Together we'll shape an experience worth remembering, from the first idea to the final cue.

abhishek@defineme.inAbhishek Pillai on LinkedIn
Optional

Abhishek's team replies personally. Your details are used only to respond, and we're happy to sign an NDA before seeing your brief.

That didn't go through. Please email abhishek@defineme.in and we'll pick it up from there.

Message received

Thank you, there.

We'll be in touch shortly. Have a brief ready? Email it to abhishek@defineme.in and we'll come back with first thoughts.
Let's connect

Tell us what's next

A pitch, a launch, a summit, or a growth plan that needs a big moment. We'll show you where DefineME adds value.

Optional

Abhishek's team replies personally. Your details are used only to respond, and we're happy to sign an NDA before seeing your brief.

That didn't go through. Please email abhishek@defineme.in and we'll pick it up from there.

Message received

Thank you, there.

We'll be in touch shortly. Have a brief ready? Email it to abhishek@defineme.in and we'll come back with first thoughts.